4.12 App Usage Data

4.12.1 Introduction

App usage data refers to the data collected through the use of apps in the MIUI system. This data includes information on when and how you use MIUI Apps on your device during initial installation, first app launch, app usage, app updates, and app uninstallation.

This data enables Xiaomi to improve and enhance its services and ensure that they continue to provide high-quality products to you. Xiaomi uses the App usage data for various purposes, including analysis and app improvement, personalization, and advertisements.

While app usage data can enhance your experience with Xiaomi products, we respect your privacy and provides you with the option to disable the collection of this data if you choose not to share it.

4.12.2 Data Inventory

4.12.3 Data Collection and Usage

1) The collection of app usage data

We use the following data to provide basic advertising services

The app usage data includes the following data elements:

• Identifier: Google Advertising ID (‘GAID’).

• Device and Network Information: device type, device specifications, operating system version, mobile operator, and connection type.

• Event Data: this includes data related to how you use the MIUI Apps. The data collected is dependent on how you use the apps. In particular,

Type 1: App usage sequence

• App package name and version type.

• How you use the app including the opening and closing of the app, duration of use and your mobile operator and network type.

• This data may be collected several times a day if you use an MIUI App.

Type 2: App status

• App package name and version type.

• Language preferences.

• App status including initial download and installation (including download and installation source), first launch, updates and uninstallation.

• This data is collected when the relevant event occurs.

Type 3: Snapshot of installed apps

• App package name and version.

• Installation (including installation source) and any recent updates.

• Typically, this data is collected once a day. We do not disclose any original app usage event data gathered from your device with any third parties.

Type 4: Device reporting data:

• The activity status of the device.

• Various attributes of the device such as type, language, system, etc.

• Data is collected once a day from a device, but there may be multiple reports in a day if the user clears the data, opens the app in dual mode, or uses a separate space.

2) The usage use of app usage data

We use the app usage data for the following purposes, including:

Analysis and improvement of the MIUI Apps

We use app usage data to help us improve and analyze our products and services.

For this purpose, we aggregate and analyze relevant data to help us provide you with more useful products and services and understand the overall development trend of the industry.

Aggregated data doesn't reveal the identity of individuals, thus it is classified as non-personal information.

Personalization and advertisement

We utilize app usage data to offer personalized services and ads that cater to your preferences. To achieve this, we connect the Google Advertising ID (GAID) with your relevant user data, which is then analyzed to understand your preferences and create personalized advertisements. We also leverage this data to suggest apps that you may want to install on your device.

You have the ability to control and disable the collection of this type of data, as well as the personalization of recommendations and personalized advertisements, through the privacy settings of our apps, as detailed in other sections of this white paper.

4.12.4 Control Your Privacy

Control the collection of app usage data.

You can disable the collection of app usage data in the MIUI system settings. Please go to Settings > System Security> Usage and Diagnostics, and turn off the "Usage and Diagnostics" switch.

You can also turn off the "Usage and Diagnostics" switch during the out-of-box experience (OOBE).

Please note that turning off app usage data will not prevent your device from sending necessary telemetry data to Xiaomi which is needed for essential services such as system updates and security.

4.12.5 Conclusion

Respecting users' privacy is one of Xiaomi's core values. We strive to provide you with better products and services while protecting your privacy rights by:

• Providing transparency to our use of app usage data.

• Providing convenient controls for the collection of app usage data both in the OOBE and system settings.